WhatsApp messaging lets teams reach customers through approved WhatsApp Business senders. Use it for service messages, reminders, confirmations, and campaigns where WhatsApp is the preferred channel.
Core model
| Concept | Meaning |
|---|---|
| Sender | The approved WhatsApp Business identity. |
| Customer number | Recipient phone number in an accepted format. |
| Message type | Text, template, media, or interactive message. |
| Consent | Permission to contact the recipient on WhatsApp. |