Short Links

Short links make long URLs easier to share and track. Use them carefully because link reputation affects trust and deliverability.

When to use short links​

• SMS or WhatsApp messages with limited space
• printed event material
• campaign links that need a memorable URL
• links that need click tracking outside email reports

Safety checks​

• use a branded domain where possible
• avoid hiding suspicious destination URLs
• confirm the destination before launch
• do not use short links for login or payment pages unless the brand context is clear

Related​

• Email Marketing reports
• Tracking domains