Push Campaigns
Push Campaigns send browser notifications to opted-in website visitors. Use them for timely announcements, reminders, and re-engagement messages outside the inbox.
Core model
| Concept | Meaning |
|---|---|
| Opt-in | Visitor permission to receive browser push notifications. |
| Subscriber | A browser profile that accepted push permission. |
| Audience | The target group for a push campaign, often built from labels, segments, or site behavior. |
| Message | Title, body, destination URL, and optional image. |