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Notification Alerting

Operational alerts should catch deliverability and integration problems before customers report them.

Alert on:

  • Bounce spikes.
  • Complaint spikes.
  • Webhook failures.
  • Authentication failures.
  • Domain verification changes.
  • Quota or sending-limit events.
  • Sudden drops in delivered volume.

Route alerts to the team that can pause traffic, inspect logs, and fix the upstream cause.