Email Automation
Email Automation sends messages when an audience condition, form event, or lifecycle event happens. Use it when a campaign should react to customer behavior instead of being sent manually.
Who uses Email Automation
- Marketers build welcome, nurture, reactivation, and event follow-up flows.
- Operators monitor whether flows keep sending correctly.
- Developers connect forms, contact fields, events, and API updates that move contacts into the right flow.
Automation building blocks
| Block | Purpose |
|---|---|
| Trigger | Starts the flow. Examples: form submission, segment membership, label added, event registration. |
| Condition | Branches contacts based on fields, labels, engagement, or lifecycle status. |
| Send action | Sends an email through Email Marketing or a transactional path. |
| Wait step | Delays the next action. |
| Finish action | Ends the journey or moves the contact to a final state. |