Scenario Steps

Scenario steps describe what happens after a contact enters an automation flow.

Step types​

Step	Use
Wait	Delay the next action by minutes, hours, or days.
Condition	Branch by field value, segment membership, label, or engagement.
Send email	Send the next message in the flow.
Update contact	Apply a label, update a field, or move lifecycle status.
Finish	End the flow intentionally.

Common mistakes​

• Sending too many messages without wait steps.
• No exit condition after conversion.
• Branching on contact fields that are often empty.
• Reusing a campaign email without checking whether the content still matches the automation context.

Related​

• Workflow triggers
• Form trigger guide
• Segment trigger guide