Compose and Send an Email Marketing Campaign
Use this guide to send one Email Marketing campaign from draft to launch.
1. Define the audience
Choose labels or segments before writing the campaign. The audience determines the promise, tone, and call to action.
Read Recipients if you need include and exclude rules.
2. Compose the campaign
Create a campaign in the dashboard or through the API. Set:
- subject
- sender name
- verified sender email
- body content
- recipients
- tracking settings
Read Campaigns for the campaign data model.
3. Personalize and preview
Add personalization only when the source data is reliable. Preview with real contacts from the target audience and confirm fallback values render correctly.
Read Personalization.
4. Send now or schedule
Use Send Now for immediate delivery. Use scheduling when the send time matters or when stakeholders need time for final review.
Read Scheduling.
5. Review reports
After launch, review delivery, opens, clicks, bounces, complaints, unsubscribes, and link performance.
Read Reports.