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Event Landing Pages and Forms

This guide configures the public-facing surface of an Event Management event: the landing page that visitors see, the registration form that captures signups, and the check-in form for the day of the event.

For the underlying concept (events as a Mailtarget CDP feature, registrant data flow into Contact Book), read Events first.

What you set up​

An event needs three pieces wired together:

  1. Landing page. A hosted page on Mailtarget that displays event details and renders the registration form.
  2. Registration form. Captures signups. Submissions feed back into the Contact Book.
  3. Check-in form. Used on the day of the event to mark attendees as arrived.

You can either reuse a page and forms you have already built, or create new ones in the dashboard.

The flow​

In the dashboard:

  1. Open the event in Event Management.
  2. Open Event Details.
  3. Set the landing page. Click Set Landing Page.
    • To reuse a page, pick from the list of existing landing pages.
    • To create a new page, open the Landing Page Builder and design it.
  4. Configure forms. Two slots:
    • Registration form. The signup form. Submissions enter the Contact Book and increment the registrant count.
    • Check-in form. Used on the day. A scanner or staff member opens this form to mark attendees as arrived.
  5. Launch the event. From Event Details, click Launch. The landing page becomes publicly accessible at the event URL.

Once launched, the registrant data appears in the Registrant menu of the event. Payment confirmation (for paid events) appears in the Payment Confirm menu.

What happens after a registration​

When a visitor submits the registration form:

  1. The form data writes to the Contact Book. Existing contacts update; new contacts create.
  2. The registrant record is added to the event registrant list.
  3. If Transactional Email is enabled, the ticket email and (for paid events) the payment email fire. See Events for which emails depend on Transactional Email.
  4. If you also wired an Email Automation triggered by the form, the automation entry condition fires. See the Event Email Automation guide.

Form types: Registration vs Check-in​

FormDestinationUsed during
RegistrationContact Book and event registrant listPre-event signup
Check-inEvent check-in recordDay of event

The Check-in form does not modify the Contact Book; it only flips the attendance state of the registrant record.

Sharing the landing page​

After Launch, Event Details displays the landing page URL. The dashboard offers share buttons for major social platforms. For embedded sharing, copy the URL.

Common gotchas​

  • Forgot to launch. A configured event without Launch does not expose the landing page. The page exists internally but is not publicly accessible.
  • Wrong form type assigned. If you accidentally swap registration and check-in slots, registrant data does not flow correctly. Verify the slot assignment after configuring.
  • Transactional Email not enabled. Without Transactional Email, ticket and payment emails do not fire automatically. Either enable the feature or wire an Email Automation alternative. See the Event Email Automation guide.

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