Components
Components are reusable content blocks used to compose campaign emails. They help teams keep structure consistent while still adapting each campaign to its audience.
Common component types
| Component | Use |
|---|---|
| Header | Brand logo, navigation, or campaign identity. |
| Text | Body copy, announcements, and explanations. |
| Image | Product visuals, event banners, and campaign artwork. |
| Button | Primary call to action. |
| Divider | Visual separation between sections. |
| Footer | Compliance text, address, unsubscribe link, and preferences link. |
Production checks
Before sending, verify:
- the footer includes unsubscribe and sender identity
- images have useful alt text
- buttons link to the intended URL
- mobile preview is readable
- dark-mode rendering does not hide text or buttons